Mumbrella CommsCon Awards shortlist announced, Ogilvy PR receives seven nominations

Ogilvy PR has selected seven shortlisted entries in five categories for this year’s Mumbrella CommsCon Awards.

These categories included Best Influencer Strategy, Best PR Employer, and two nominations each for Best Low Budget Campaign and Better use of research and knowledge.

Sefiani was also in the spotlight, earning five nominations in five categories, including Best B2B Campaign, Pro Bono Campaign of the Year and Midsize PR Agency of the Year, with a nod. to Robyn Sefiani and Julia Hoy for Public Relations Leader of the Year and Public Relations Professional of the Year. Herd MSL also received five nominations, in categories such as Best PR-led Brand Partnership Campaign, Corporate social responsibility and Best low budget campaign, where it competes with Ogilvy PR.

Several agencies also received four nominations, including Adhesive, Mango Communications, History Will Be Kind and Thinkerbell.

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A number of brands were also represented in the shortlist this year, such as Telstra, Menulog, Woolworths and Snapchat, all of which earned their own nominations across all categories.

The winners of the 2022 Mumbrella CommsCon Awards will be announced on May 19 at the Four Seasons Hotel in Sydney, hosted by comedian, writer and presenter Tim Ross. Tickets are available now.

The full list of Mumbrella CommsCon Awards finalists:

Best Social Media or Digital Campaign

Increasing efforts to save the Great Barrier Reef – Snapchat with the Great Barrier Reef Foundation, We Are Different and Only Everything

Catch The Plane – Thinkerbell with Media placement: Wavemaker, oOh!media, Production: Heckler, White Hat for Jetstar

Converse All Stars – Magnum & Co. for Converse

Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Pizzas for Podiums – The Wired Agency for Pizza Hut

Best B2C Campaign

Increasing efforts to save the Great Barrier Reef – Snapchat with the Great Barrier Reef Foundation, We Are Different and Only Everything

Aussie Suburb Spotter Map – Illuminate Communications for Australian Home Loans

Australia You’re Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega / Vegemite

Feel New brand campaign – Destination NSW

The story will be kind to the shares

Napoleon Dynamite Puts His Sweet Skills to Work – SEEK Airbag Adhesive

Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Your world, your canvas – WE Communications for Adobe

Best B2B Campaign

Emotional Tax Return – Xero with Clemenger BBDO

History will be kind to Randstad

‘Next time, Docusign’ – Headset for DocuSign

Positioning EY as experts on sustainability and climate change – Sefiani with Sefiani and EY for EY

Tackling Australia’s Indoor Air Quality Crisis – DEC PR for Rentokil Initial

Best campaign with a low budget

Age of Empires Cereal – WOLOL’Os – Ogilvy PR with Bastion Amplify for Xbox

Air Nutrition – Ogilvy PR with Life Agency, part of Ogilvy PR for Asthma Australia

Free Calls to Santa – MSL Herd for Telstra

ghd for Afterpay Australian Fashion Week – TMC PR for ghd

Sydney is not Sydney without you – Lendlease for The Streets of Barangaroo

The diversion of Menulog 420 – Connecting plots with the Finchco agency, UM for Menulog

Better use of owned media

News and Features – Hiring with Media Diversity Australia

The Financial Wellness Challenge – Keep Left for ANZ Bank

Woolworths TikTok channel launched – Woolworths for Woolworths

Tik Tok Strategy – Telstra for Telstra

PR-led content creation

Increasing efforts to save the Great Barrier Reef – Snapchat with the Great Barrier Reef Foundation, We Are Different and Only Everything

Canesten – University of Down Under – DEC PR for Bayer Consumer Healthcare

From community to community: COVID-19 messages in language – The Royal Melbourne Hospital

Napoleon Dynamite Puts His Sweet Skills to Work – SEEK Airbag Adhesive

O’ Is Me… The Legend of Bubble O’Bill – Mango Communications with DDB Sydney for Unilever / Streets Ice Cream

Better internal communication or change management

#getthejab – Coles

How we koala – Mahlab for koala

Compulsory Vaccination Policy – ​​UnitingCare Queensland for UnitingCare Queensland

The Royal Melbourne Hospital: Supporting a workforce modeled on the COVID-19 pandemic with a network of social enterprises – The Royal Melbourne Hospital

VAX-2-THE-MAX: Protected Together – WE Communications for I-MED Radiology Network

Launch or relaunch the campaign of the year

ABBA x DNSW Album Launch – Destination NSW and Universal Music with Universal Music

Bring Back Twin Pole – Magnum & Co. for Peters

Bubble O’Bill’s O’ is Me: Documenting the unimaginable life of Australia’s favorite cowboy – Mango Communications with DDB Sydney for Unilever / Streets Ice Cream

Free Payphones – “Taking Payphone Pay” – Telstra for Telstra

The Number of Inaction – Eleven for Nano Digital Home Loans

Best Government Sponsored Campaign

COVID-19 Vaccination Campaign – Cox Inall Change for Australian Government Department of Health Campaign : COVID-19 Vaccination Campaign

DonateLife Week – The Great Enrollment Race – Upstride Agency with Make Mate, UM, Pixel42, Studio Elevenses for Organs and Tissues Authority

Always six lives. – Icon Agency with Atomic 212 for the Still Six Lives Consortium

Best Public Relations-Led Brand Partnership Campaign

Always Discreet – Generation Invisible – Herd MSL with Share The Dignity for Procter & Gamble Australia – Always Discreet

Increasing efforts to save the Great Barrier Reef – Snapchat with the Great Barrier Reef Foundation, We Are Different and Only Everything

Australia You’re Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega / Vegemite

Fancy Feast Cat Hotel – FORWARD to PURINA Fancy Feast

Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Corporate social responsibility

Always Discreet – Generation Invisible – Herd MSL with Share The Dignity for Procter & Gamble Australia – Always Discreet

In It Together – WE Communications for COTTON ON

Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Talking Loneliness – MSL Herd for Telstra

UNHEARD – LADbible Australia with the Human Rights Commission, National Justice Project, National Aboriginal and Torres Strait Islander Legal Service (NATSILS), Asian Australian Alliance, Islamophobia Register Australia, African Women Australia, All Together Now, Deadly Connections Justice and Community Services, The Refugee Council of Australia, Screen Australia, Amazon Prime Video

Pro Bono Campaign of the Year

Ducktober – Ribbon Gang for waves of well-being

Let’s Make It Official – SenateSHJ for Missing Persons Advocacy Network (MPAN)

Postal Lane Markets – a good plan group with ISPT

Power Like You’ve Never Seen – Sefiani with Sefiani, Women for Election, BMF, THE BR&ND CO., Havas Media, Apparent and Fifty5Five for Women for Election

Put a hit on the menu – Le Cru with The C-Suite and Heckler for the Australian hospitality industry

Respect is everyone’s business – Mahlab for Chief Executive Women (CEW)

Best influencer strategy

Macca 50th Anniversary – Mango Communications with DDB Sydney, TikTok for McDonald’s Australia

Next time DocuSign – Headset for DocuSign

Pulse, subsidiary of Ogilvy PR for eBay Australia

You Got This – DrinkWise with 89 Degrees East, Liddell Advisory and Enthrall

You are more qualified than you think – Yellow for SEEK

XXXX Budgy Smuggler – Thinkerbell with XXX for Lion / XXXX

Better use of research and knowledge

Busting the myth of productivity: hybrid working in Australia – Telstra for Telstra

Lockdown: One Year On – Pulse, part of Ogilvy PR for eBay Australia

VaxEnomic Forecaster – Provoke

What workers want – PwC Australia with Ogilvy PR

You Got This – DrinkWise with 89 Degrees East, Liddell Advisory and Enthrall

Best New PR Talent of the Year

Calum Paul–Edelman

Clare Dowswell – BCW

Maddy Stubbs – SOCIETY

Rosie Southcott – Cube

Public Relations Professional of the Year

Emma David – WE Communications

Jarryd Pentony – littleBIG

Julia Hoy – Sefiani Communications Group

Natascha Kwiet-Evans – Finder

Nicole Moody – Hunter Communications Pty Ltd

Public Relations Manager of the Year

Richard Brett – Ogilvy PR

Robyn Sefiani – Sefiani

Joanne Painter – Icon Agency

EJ Granleese – History Will Be Kind

Simone Gupta – Havas PR Australia (Red Havas, One Green Bean, Organic Pacific)

Most Sustainable COVID-19 Initiative

#LetsVaxx – Telstra for Telstra

Background Blind Spot – Performics Mercerbell for Microsoft Advertising

Symbio Wildlife Park – Symbio Wildlife Park with the Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Best Public Relations Employer

Adhesive

Mango Communications

RP Ogilvy

a green bean

slingshot and stone

Best Public Relations Team of the Year – In-house

Destination New South Wales

eBay Australia with Pulse Communications

Leukemia Foundation Media Team – Inhouse – Leukemia Foundation for Monique Cerreto

Menulog Australia and New Zealand

Queensland Police Service

PR Agency of the Year – Boutique/Petite

LBPR

Seven papers

tide.pr

we illuminate

PR Agency of the Year – Midsize

Agent99

The story will be nice

Poem

Communication sauces

Sefiani

PR Agency of the Year – Large

Adhesive

Eleven

MSL herd

Think HQ

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